You can be much more specific about the regions you sell to and even include exclusion filters.

And in Headquarters, I'm just going to type in Europe, and Include. Now, I'm going to click into Industry, and then just start typing in the industry name, computers and electronic manufacturing. So, let's imagine we're targeting Europe's computer and electronics manufacturing industry. Filters such as industry and geography help me to focus in on critical regions and sectors. But the way I like to think about my search strategies is to start by applying broad filters first. While on the right, as we apply those filters, we'll start to see the results appear, making it fast and easy to pick out the accounts we're looking for. Now, on the left of the screen, we see all the different filters that we can apply. To do that, select Account Filters at the top on the right to the Search bar. Now, this is an excellent option if you're looking to cast a wide net and build a list of prospect accounts or maybe do some sales development. Another way of searching is to use advanced filters.

This will help you later when you look to identify other organizations in the same industry. Now, beside the company name, you'll see the industry listed here, and it's a good idea to familiarize yourself with some of your target organizations' industries.

Simply type in the name of the company that you're looking for, let's try Microsoft. There are many ways to perform searches on Sales Navigator, and the first, perhaps the most obvious, is in the Search bar at the top of the page.

Wouldn't it be great to cut through that noise and zone in on those companies that will make the most impact for you? Let's use Sales Navigator to do just that. Well, that's a lot of information about a lot of companies. With Sales Navigator, you get access to news and insights about companies from across the globe.

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